voice recognition technology. In November 2015, Google announced that the Google app had improved its ability to understand the meaning of voice searches. Just before that, RankBrain - Google's machine learning artificial intelligence system - came into the picture. RankBrain makes it easy to interpret queries (including voice searches) and match them with top search results for the Google search engine. Voice search beyond the mobile device The fact that more than 40% of voice searches happen at home,
compared to around 20% on the go, introduces a new level of complexity when we think about how our brands can become part of someone's daily search habits. . What we don't know yet is the future of how voice assistants like Google Home will identify company employee list and deliver results. In many cases, devices like Google Home have to make complex decisions for you about what answer or result to provide. This is different from the traditional way of personally choosing from a set of blue links on a page, and voice search
optimizations should be considered. Voice search adds additional complexity to local search results, in particular. For example, someone with a broken water main can simply say to their Google Home device, "My plumbing is broken," versus a more traditional voice search like "show me plumbers in my area." or "Who are the best plumbers in my area?" Let's not forget that research must also evolve to also adapt to the tastes of new